Analytics and Reporting

Analytics and Reporting That Make Prop Firm Growth Measurable

Prop firms run on numbers, yet many teams fly blind when it comes to marketing and customer experience. Data sits in separate tools, reporting is manual, and decisions are based on guesswork.

Our analytics and reporting service centralizes your data and delivers simple insights you can act on every month.

One View Of Your Growth Across Channels

We begin by mapping the tools you already use. This may include your CRM, payment processor, trading platform, advertising platforms, email tools and review sites. Then we build tracking and reporting so you can follow the full journey from first touch to payout

Dashboards typically show:

Where new traders discover your brand and which channels bring the best ROI
How different campaigns affect challenge purchases and funded upgrades
Retention metrics such as active funded traders and accounts that go inactive
Revenue and profit trends by product, plan or region

You get a single source of truth for the metrics that actually matter.

Monthly Reports With Clear Recommendations

Full-time analytics you do not need list to understand what is happening. Each month, you receive a concise report that explains:

Event tracking across the web, funnels, and key actions such as challenge purchase or payout request
Consistent naming conventions so reporting stays clean over time
UTM standards for campaigns, influencers, and affiliates
Quality checks to ensure data stays accurate after website or platform changes

We focus on simple language, concrete numbers, and a shortlist of actions so your team can move quickly.

Tracking Setup That You Can Trust

Bad or incomplete tracking is one of the biggest hidden problems in prop firm marketing. We fix that with a proper setup.

Our work includes:

Event tracking across the web, funnels, and key actions such as challenge purchase or payout request
Consistent naming conventions so reporting stays clean over time
UTM standards for campaigns, influencers, and affiliates
Quality checks to ensure data stays accurate after website or platform changes

With reliable data in place, future decisions feel less risky and more predictable.

If you want to make decisions based on data instead of hunches.

Schedule a Call

Continuous Optimization, Not One-Time Reports

Markets, platforms, and trader behavior change fast. We treat analytics as an ongoing system, not a one-off project. As we work together, we refine dashboards, add new metrics, and build specific reports for your leadership, marketing, and operations teams.

If you want to make decisions based on data instead of hunches.

Schedule a Call

Frequently Asked Questions

Why do prop firms need dedicated analytics and reporting?

Because their revenue depends on understanding where traders come from, how they behave during evaluations and why some accounts stay funded.

Centralized reporting turns this data into clear insights so you can improve marketing, risk management and product decisions.

What data sources can you connect for prop firm analytics?

We can connect your website analytics, CRM, payment platform, evaluation and funded account data, advertising platforms, email tools and review platforms.

This gives your prop firm a single analytics view that covers the full journey from first visit to payout.

How often should prop firms review analytics reports?

Most prop firms benefit from live dashboards for daily checks and structured analytics reports every month.

Monthly reporting is the right rhythm to see trends, measure campaigns, decide on budget shifts and track progress toward revenue and funded account targets.

How do analytics and reporting improve prop firm profitability?

Accurate analytics and reporting help prop firms find the channels that bring in profitable traders, cut wasted ad spend, optimize evaluation funnels and identify where funded traders drop off.

Small improvements in these areas have a direct impact on profit margins and long-term growth.